The most important factor for any Online Selling Store is to sell its products' competitive Selling Price with **sustainable profitibility** along with.

To make this process easy, UnitExpress gives facility to Pre-Set pricing criteria automatically.

There is one more facility along with Retail Price for showing competitive Pricing. That's **COMPARE** Price. Compare price can be set-up for showing (Higher) price also that's available from other Retailers. That treats a buyer to give satisfaction value while making purchasing decision. We also have explained along with this.

Now, Let's Go to '**Setting**' section on Dashboard. You will see this.

**In** '**Static Option**'. You can set with 2 criterias. **(a)** Fixed & **(b)** Multipler.

**In Fixed option** gives value of Profit with an added Number we set. *E.g*.

Any Product Cost + **Fixed** Profit Margin = Product Price.

**$5 + $2 = $7 Or $10 + $4.5 = $14.5.**

That means whatever the Product cost is, it will be Added the fixed profit margin in your listing.

**In Multiplier option** gives value of profit with the Number multiplied.

Any Product Cost + **Multiplied** Profit Margin = Product Price.

**$5 x $2 = $10** **Or $10 x $4.5 = $45**

That means whatever the Product cost is, it will be Multiplied the profit margin in your listing.

If You wish to enable '**Compare Pricing Rule**' (at the below) You can apply the same as explained above. So, at the end of Setting-up Retail Price and Compare Price with Static Option, Price Tag will handle it's value accordinly.

Now, Let's See How **Range Option** works.

Range option gives flexibility to set a range of Price. From Minimum to Maximum. *E.g. *

If the Product Cost is **Fixed** **i.e. **

**From 0 to $2.99 and you want to set your profit margin $5 then the Retail Price will be fixed: $5. **Then whatever the price is.

While in Multiplier it will be multiplied with any range price. i.e. **0 to 2.99 X 5 = Multiplied Number with 5.**

After this setup, Always remeber to Click On **SAVE** button. :-). At the end, It's You who decide How to Play with Profitibility.